NOTHING You don’t need to do anything. You do not need to put yourself through the task of reevaluation just because the calendar has turned. You do not need to reflect on the past 365 days right after a major string of holidays that are real triggering for a lot of us. It’s kind of hilarious actually. If we look at the data, the new year is the worst time to put ourselves through a gauntlet of aspirational self discovery. So if you are out there thinking you need to have a plan for 2023, or a word - don't you just love those? - or a theme, a manifestation, an organizational system, on and on....
A DIFFERENT DECEMBER This December marks the first holiday season in 12 years that I have not been at the helm of a product based business. Most small businesses can expect to make a considerable percentage of their annual income during this time. There were some years at Zelma Rose where I would make up to 50% of my annual income in Q4 depending upon how many events I was able to squeeze in plus publicity and of course a bit of luck. I would start planning for Q4 in July with production schedules, wholesale orders, lining up events and making my best informed guess as to what would be a best seller between October and December. It was...
